Enhanced Qualitative Market Research Services
In-depth Interviews
In-depth interviews are one-on-one interviews conducted either over the phone or in-person across multiple geographies.
Our specialist domain experts understand and code open-ended responses efficiently and accurately by following the standards set by the client.
Enhanced Qualitative Market Research Services
Ability to handle surveys of any scope
Appointment-based Interviews
Multilingual and multi-geographical qualitative data analysis and interview
Questioning that enables researchers to go beyond initial responses
Focus Group Discussions
Focus Group Discussions are predetermined, semi-structured interviews led by skilled moderators who ask broad questions to elicit responses and create opportunities for discussions among participants.
These discussions are an exemplary method for those who want to understand issues at a deeper level than one can get from a survey.
Online Bulletin Board
An online bulletin board is one of the most interactive, creative methods of conducting qualitative market research to gather the best insights for questions related to the exploratory study.
This qualitative data collection method involves gathering a virtual assembly to facilitate data production through interactive discussions among participants and moderators.
In-Home Usage Testing (iHUTs)
In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development where people often use the product in-home.
IHUTs Allow product innovators to filly test their consumer goods before launching them to the masses. In doing so, manufacturers can work out any twists or make significant improvements.
